Let’s Talk Tequila Trends: What Bars, Distributors & Suppliers Need to Know in 2025

What You Will Learn

This is all about tequila. We will talk about:

• New trends in the tequila world
• What kinds of tequila sell the most
• How to make more money with tequila
• Ways to get ready for what’s next

The Big Picture of Tequila Today

Tequila is hot right now! More and more people want to drink it. In 2022, people in the U.S. spent $6 billion on tequila. That’s a lot of money! Sales went up by 17.2% in just one year.

If you sell drinks or run a bar, this is good news. People want tequila, and they will pay for it. You need to know what is new and what people like.

Top 5 Tequila Trends You Need to Know

1. People Want the Good Stuff

The big trend is that people want better tequila. They don’t just want any tequila. They want the best tequila.

Look at these facts:

• 80% of new money in tequila comes from fancy brands
• People are happy to pay 20-30% more for the good stuff
• Premium tequila is what most bars ask for

What does this mean for you? Stock up on the good tequila! Get añejo and cristalino types. These cost more but people will pay for them.

Our Custom Bar Coasters can help show off your fancy tequila drinks. Nice coasters make drinks look better!

2. The Paloma is the New Margarita

For a long time, the margarita was the top tequila drink. Now, the Paloma is catching up fast!

Why people love Palomas:

• Less sugar than margaritas
• Tastes fresh with grapefruit
• Looks pretty in a glass
• Big companies like Bacardi are pushing it

If you sell bar supplies, think about making Paloma kits. Include:

1. Salt for glass rims
2. Grapefruit soda
3. Tall glasses
4. Recipe cards

Our Silicone Bar Mats are perfect for making Palomas. They keep the bar clean when making these drinks!

3. New Flavors Are Exciting People

Plain tequila is not enough anymore. People want new tastes!

Flavor Type	What It Is	Who Wants It
Smoked	Tastes like a campfire	Men aged 25-40
Fruit	Has hints of pineapple or berries	Women aged 21-35
Barrel-aged	Aged in wine or whiskey barrels	Serious drinkers
Spiced	With cinnamon or chili	Party crowds

30% of new tequila in 2024 has special flavors. This is a big deal! If you run a bar or store, you need some of these new kinds.

4. Green Tequila is a Big Deal

People care about the earth now. They want drinks that are good for the planet.

The numbers show this:

• 67% of bars want eco-friendly spirits
• 40% of bars look for bottles they can recycle
• Brands that help the planet sell better

This matters for your business:

1. Get tequila from places that plant new agave
2. Look for bottles made from recycled glass
3. Tell your customers about your green choices

Our PVC Bar Mats last a long time, which makes them better for the earth than paper ones you throw away!

5. No-Alcohol Tequila is Growing Fast

Not everyone wants alcohol. But they still want the taste of tequila.

Facts about this trend:

• 25% of young adults want non-alcoholic options
• Bars need “mocktail” choices
• These drinks still need good glasses and tools

This is new and growing fast. If you sell to bars, they need help with this trend. They need:

• Non-alcoholic tequila
• Recipe ideas
• Special glasses
• Fancy garnishes

Big Problems: Agave Shortages

There is a problem in the tequila world. There is not enough agave to make all the tequila people want.

What’s happening:

• Agave prices went up 35% in 2024
• It takes 7-8 years to grow new agave
• Weather problems hurt crops
• More demand means less supply

What you can do:

1. Buy tequila now before prices go up more
2. Try mezcal as another option
3. Look for deals on bulk orders
4. Tell customers why prices are changing

How to Make Money from These Trends

If you sell to bars or run one, here’s how to use these trends:

For Bar Owners:

1. Make a special menu of premium tequilas
2. Charge more for the fancy brands
3. Create a Paloma special
4. Tell customers about your eco-friendly choices
5. Have at least one non-alcoholic tequila

For Distributors:

1. Bundle tequila with the right glasses and tools
2. Offer deals on bulk premium tequila
3. Get exclusive rights to new flavor brands
4. Create sample packs of different types
5. Help bars make special menus

Our Custom Logo Bar Mat can help bars show off tequila brands. Put the tequila logo right on the bar!

Case Study: How One Bar Won with Tequila

Let’s look at Tequila Fortaleza. This brand grew 200% from 2015 to 2020. How? By working with bars!

What they did:

• Talked to bartenders about their tequila
• Made special bottles just for bars
• Helped create signature drinks
• Trained staff about their story
• Used nice displays and coasters

You can do this too! Work with brands to create special experiences. Everyone wins – the brand, the bar, and the customer.

Tequila by the Numbers

Let’s look at the big picture with these numbers:

Tequila Fact	Number	What It Means
U.S. Market Size	$6 billion	Huge opportunity
Growth Rate	17.2%	Growing very fast
Premium Growth	80% of new sales	People want the good stuff
Bars with Tequila Focus	60%	Most bars need good tequila
Price Increase	35%	Costs are going up
Flavored Tequila	30% of new launches	New tastes are hot
Eco-Friendly Demand	67%	Green matters
Non-Alcoholic Interest	25%	A new market

These numbers tell us that tequila is changing. It’s not just for shots anymore. It’s for sipping and mixing in new ways.

What to Do Today

Here are simple steps to take now:

1. Check your stock – Do you have premium tequila?
2. Try new flavors – Get samples of the new kinds
3. Make a Paloma kit – Bundle the things needed for this drink
4. Tell green stories – Share how your tequila helps the earth
5. Add non-alcoholic – Get at least one no-alcohol option

Next Year’s Trends to Watch

What’s coming next? Here’s what we think:

• Aged tequilas will get even more popular
• Local agave from specific regions will be hot
• Celebrity brands will keep growing
• Ready-to-drink tequila cocktails will boom
• Digital proof of authentic tequila will matter

Final Thoughts

Tequila is changing fast. It’s not the same drink it was five years ago. People want better quality, new flavors, and choices that fit their values.

If you sell to bars or run one, you need to keep up. The good news is that people will pay more for the right tequila experience. Use these trends to grow your business.

Want to make your bar stand out? Our Custom Bar Runners can show off your top tequila brands and create a premium feel.

Remember:

• Focus on premium tequilas
• Try the Paloma trend
• Look for new flavors
• Share green stories
• Don’t forget non-alcoholic options

Tequila is not just a drink. It’s an experience. Help your customers enjoy that experience, and your business will grow!